The shift towards functional nutrition, wellbeing products and low- and no-alcohol alternatives is changing more than consumer markets. It is influencing how the next generation evaluates employers. As corporate and employer brands converge, leadership teams must recognise that the products they invest in increasingly shape the talent they attract.
AI is transforming the travel industry faster than many leaders realise. Those who adapt will unlock new opportunities for growth and innovation; those who don’t risk being left behind. The future belongs to leaders who can combine human insight with technological change.
For businesses to protect margin and grow revenue in the future, a focus on customers is more crucial than ever before. We call this Customer Obsession – a fixation to drive strategy and actions that deliver greater value for the customer by embedding the customer’s real perspectives at the heart of a company. To continue to learn how different businesses are benefitting from this approach, we asked a select group of high-performance CMOs how they maximise the impact of marketing for their organisations.
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