Customer, Marketing & Commercial Practice

Customer, Marketing & Commercial Practice

Functional Expertise

Customer knowledge has always been at the heart of the strongest marketing and commercial functions.  Our practice helps companies build upon customer knowledge, to become companies who are customer obsessed.

Marketing and commercial functions are becoming smarter and smarter with ever more sophisticated analytics tools, personalised customer marketing techniques, 360° engagement strategies and progressive technology enabling customer curation. Against this backdrop there is a blurring of lines in customer journeys, industry sectors and media channels. In this new environment, it is essential that marketing and commercial functions embed customer intelligence and insight back into the rest of the business. As a result, leaders within these functions must be both key strategic influencers and technologically informed.

Our extensive experience within this space means we know how to identify and assess customer obsession in candidates for them to offer the greatest business benefit, helping companies to be creatively and commercially successful.

Our Expertise

We passionately believe that to help companies become customer obsessed, leaders must be key strategic influencers, be fused with technology, and marketing functions must represent customer intelligence for the whole company in order to have real impact creatively and commercially.


We focus on executive level appointments to drive growth through marketing, brand, customer and commercial leadership, both strategically and operationally.  Roles we have experience placing include Chief Growth Officer, Chief Marketing Officer, Chief Customer Officer, Chief Experience Officer, Chief Commercial Officer, Chief Revenue Officer and Chief Digital Officer.

Data, Intelligence, Strategy

We help companies and employ data as intelligence to enable growth through customer engagement, often working towards AI. Simply, accessibly, and entirely uniquely for each client, either from a consultancy perspective or for roles which include Head of Artificial Intelligence, Head of Data, Head of Research, Insights & Analytics, and Strategy leaders.

Brand, Product, Experience

We place best in class talent focussed on delivering ground-breaking strategies and implementation in innovation, experience design, product, brand, pricing and go to market. Roles include Chief Product Officer, Chief Brand Officer, Chief Experience Design Officer, Head of Proposition, Head of Engineering, and NPD leaders.

Communications, Media, Creative

We support businesses developing and implementing ground-breaking strategies across Marcomms, Advertising & Promotions, Media Planning & Buying, PR, Social & Content, CRM & eCRM, Performance marketing, Martech/Adtech, Partnerships & Events, Effectiveness & ROI and Sponsorship. Our team also recruits creative leaders and innovators who are shaping the way organisations engage with their customers across all channels.  Roles include Creatives, Designers and in-house creative and studio services leaders.

Customer, Marketing & Commercial Practice

Becoming Customer Obsessed Through Technology

We help companies gain, structure and employ data, design customer experience and evolve towards artificial intelligence. This enables our clients to best serve their customers, clients and partners by supporting their decision making and informing their people, products, services, systems and strategies.

Our clients ask us to provide leadership and consultancy, bespoke to their unique data & analytics needs, now and for tomorrow. These could include:

  • Business or market intelligence,
  • Defining the possibilities for data optimisation,
  • Customer experience or artificial intelligence,
  • Taking significant strides towards innovation
  • Improved customer experience

Our practice helps clients to identify and deliver the opportunities that being ‘data-led’ or ‘design-led’ can present on the journey towards being an intuitive company.

Customer, Marketing & Commercial Practice

Our Team

Our team

Who we are

Our consultants have on average more than 15 years of search experience within each of their specialised areas, bringing unparalleled levels of expertise, credibility and trust among clients and candidates alike.

Customer, Marketing & Commercial Practice

Rapid Deployment of High Impact Executives

Interim management offers investors, boards, CEOs and their executive team quick access to executive level leaders on a short to medium basis to enable them to drive transformation, growth or turnaround. A senior executive interim can be used to cover a gap in the leadership team or support the senior team on a project or consultancy basis.

Featured Report

Becoming Customer Obsessed

For business to protect margin and grow revenue in the future, a focus on customers is more crucial than ever before. We call this Customer Obsession – a fixation to drive strategy and actions that elver greater value for the customer by embedding the customer’s real perspectives at the heart of a company. To continue to learn how different businesses are benefitting from this approach, we asked a select group of high performance CMOs how they maximise the impact of marketing for their organisations.

Access The Best

Major global search firms run thousands of searches a year, and as a result aren’t always able to approach who they want due to extensive client off-limit restrictions. Savannah combines the quality, agility and dedication of a boutique firm with the specialism and global capability of a larger search firm.

Top Tier Specialists

We focus exclusively on the most senior roles within our specialist areas, providing deep insights into your competitive landscape, and only approach who we consider to be in the top ten percent of global talent.

Immediate & Long Term Impact

We are one of the only firms to have a truly integrated search and interim offering, able to provide short term tactical and long term strategic hiring solutions. This provides clients access to the human capital resources they need right now, whatever maturity stage your business is in.

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