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Report: Becoming Customer Obsessed
Marketing & CommunicationsFor businesses to protect margin and grow revenue in the future, a focus on customers is more crucial than ever before. We call this Customer Obsession – a fixation to drive strategy and actions that deliver greater value for the customer by embedding the customer’s real perspectives at the heart of a company. To continue to learn how different businesses are benefitting from this approach, we asked a select group of high-performance CMOs how they maximise the impact of marketing for their organisations.
Aren’t All Businesses Now Customer-Centric?
Marketing & CommunicationsThe impact of digital on organisations has been well documented over the years. Some would argue that the answer to the question “What is digital?” is customer-centricity, and that everything that an organisation does is about serving the customer. How then can some organisations still be getting it so wrong?