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Corporate Innovation Isn’t Working with Mark Zawacki

Mark Zawacki (Business Strategist and Founder of Silicon Valley based 650 Labs) unpacks the issue by taking us through a variety of reasons as to why innovation and digital transformation isn’t working, why innovation theatre is rampant, and what organisations need to do in order to remain relevant in the decade ahead and to ignite new double-digit growth, particularly in light of the challenges we’re currently experiencing and the impact on the economy globally.

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Report: Closing the Innovation Gap

Despite the accelerating pace of technology developments and the exploding number of digital natives emerging in virtually every sector, large incumbents appear to be slow in responding to such existential threats. Digital leaders such as CIOs, CTOs and CDOs are making every effort to mobilise innovation initiatives within their respective organisations. Equally, the CEO community is under increasing pressure to demonstrate how it can generate billions of dollars of new value through genuinely innovative activities. Despite these valiant efforts, the FTSE100 in the UK remains at similar levels to 1999.

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